Welcome to the Volkswagen Dealer Digital Program, a program designed specifically to assist Dealers in creating and executing a best-in-class digital strategy and consumer experience. To realize this vision, this program will connect Dealers with the best providers of website technology, digital marketing, analytics, support and combine them with superior execution and a forward-thinking innovation roadmap. This innovation roadmap will allow the program to expand and adapt along with the market, adding new elements as required (e.g. chat, digital retailing). Please ensure that you have enrolled with a certified provider no later than end of day on October 10th, 2017.

Program Overview and Benefits:

  • Help Volkswagen Dealers grow their digital presence with certified websites, advertising, digital products and provider choice.
  • Provide website solutions that are leading in technology and provide superior customer journeys.
  • Digital advertising programs that aim to increase leads, lower cost per lead and function within a multi-tier channel strategy to improve performance.
  • A selection of best-in-class, forward thinking vendors that will work to build out digital innovation roadmaps and superior digital strategies. Please note that the certified vendors offer both website and digital advertising products.
  • Provide industry leading support delivering unbiased performance improvement recommendations through the Volkswagen Digital Consultant.
  • Provide leading insights into digital performance, benchmarking and best practices to promote continuous growth and improvement.
  • Build a living, breathing program, that will grow as the market and Dealer requirements change.
  • Best-in-class program value, by leveraging brand purchase power and provider competition.
  • Complete insight into the digital performance of a Dealer, benchmarking and best practices to promote continuous growth and conversion.
  • Drive digital traffic, leads and sales

The Volkswagen Dealer Digital Program website will serve as an on-going resource for all of the Dealer’s digital program needs going forward. Dealers will be able to research vendors, products and enroll in the package options that best suit their needs.

Did you Know:

  • 90% of Canadian car buyers use the internet during their researching journey.
  • Dealer sites rank 3rd in the top influencing sources during the shopping process.
  • It is important to have a strong digital advertising strategy to help drive traffic to the Dealer website.

Today the website is a Dealer’s virtual showroom. It is more important than ever that Dealers offer a comprehensive customer journey and ensure that they offer a best-in-class digital advertising strategy to position the Dealer website for increased traffic, leads and a fresh new message.

How do I Enroll?

The Volkswagen Digital Consultant (VDC) support team will answer all Dealer questions and walk Dealers through the process for enrolling both in websites and Digital Advertising, and can be reached at: info@vwdealerdigital.ca or 833-646-0299

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